Partnerships

ABC Sports Foundation Announces Sports Diplomacy Partnership with Hammerhead Consulting Group

ABC Sports Foundation is excited to announce a new strategic partnership with Hammerhead Consulting Group, a commercial sports diplomacy and technology transfer consulting firm dedicated to leveraging the power of sport and technology to build international relationships and advance social objectives. 

ABC’s mission has always been to help athletes use their platform for purpose through community engagement, education, and impact-driven events. To date, ABC has produced more than 60 events, reaching over 14,500 participants across youth, college, and adult programming in the U.S. Through initiatives like Football for Change in Los Cabos, Mexico, ABC and its partners have also created more than 24,000 projected student-benefits over the next decade by investing in school infrastructure, technology, and wellness-focused environments.

Hammerhead Consulting Group brings deep experience in sports diplomacy, cultural exchange, STEM and technology development, government contracting, and small business and economic education, working with governments, communities, and organizations that want to use sport as a bridge for cooperation and opportunity. 

Together, ABC Sports Foundation and Hammerhead Consulting Group will co-design and deliver sports diplomacy initiatives that connect athletes, schools, governments, and communities across borders. This partnership will focus on:

• Co-writing and managing sports diplomacy and education grants

• Designing international exchanges and community projects that blend sport, wellness, and education

• Creating replicable models for using sport to advance diplomacy, youth development, and economic opportunity

This collaboration deepens ABC’s growing role in the sports diplomacy space while giving Hammerhead a mission-aligned nonprofit partner to help bring their strategies to life on the ground.